OUR certifications

Quality That Goes

Beyond Beautiful

At Star Roses, quality is not a step, it is our essence.
It is embedded in every petal, every process, and every promise.
From our fields to your hands, excellence is not an option, it is the only way we grow.

Rooted in

PRECISION

Quality starts long before a bloom opens.
Our Quality Assurance team works from the ground up, monitoring each phase of plant care, harvest timing, and daily field operations.
With detailed checklists, traceability protocols, and unwavering standards, we ensure that every stem begins its journey strong, healthy, and true to our vision.

From Post-Harvest to

Perfection

Inside our state-of-the-art post-harvest facilities, roses are treated with the care they deserve.
Once the flowers are received, each stem is meticulously classified according to its variety and quality parameters, laying the foundation for a flawless process.
They then proceed through a rigorously controlled sequence that includes hydration, temperature stabilization, and preservation under strict cold-chain conditions.
Throughout this stage, each rose is individually assessed for color intensity, shape, size, freshness, and the precise cut stage defined for each variety, ensuring optimal bloom performance and extended vase life.

Finally, roses are carefully bunched and packed, meeting the highest international standards or the unique specifications of each client.
Because at Star Roses, only the extraordinary moves forward.

Driven by

Innovation

At Star Roses, innovation is not a trend, it is a commitment to excellence.
We invest in advanced technologies and natural solutions that elevate every aspect of our production, ensuring that each stem reflects the highest standards of beauty, resilience, and sustainability:

This scientific precision, guided by our passion for excellence, is what allows us to grow with purpose and set a new global standard in floriculture.
Because when innovation is done the Star Roses way, there is Nothing Like It.

The People Behind the

Extraordinary

Behind every exceptional rose is an exceptional team.
At Star Roses, our people are the driving force of our quality. From field technicians and post-harvest specialists to tinting experts, quality assurance professionals, sales teams, and the minds behind our marketing, every person who is part of Star Roses contributes with purpose, precision, and heart.

We nurture a culture rooted in pride, growth, and excellence. Through continuous training, development programs, and a deep commitment to wellbeing, we cultivate not only the most beautiful roses, but empowered individuals and a shared sense of purpose.

Because when passion and precision come together with purpose, the result is not just quality, it is something the world has never seen before. It is Star Roses. It is Nothing Like It.

Quality Feels

Personal

At Star Roses, quality does not end with the product, it extends into every interaction. We believe that true excellence is felt not only in the beauty of our roses, but in the way we connect, listen, and respond to those we serve.

4

From tailored variety recommendations to seamless service and communication, we design every step of the experience to feel thoughtful, effortless, and uniquely yours. We work closely with each client to understand their market, their vision, and their expectations, because for us, customization is not a luxury, it is a standard.

5

This is why our clients do not just receive roses. They receive a message, a commitment, and a promise delivered with intention. Because every petal tells a story, and every detail carries our signature. That is what makes it Nothing Like It.