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M

OUR  certifications

our

MISSION

To be a global leader in floriculture, producing Ecuador’s finest flowers that exceed expectations, while driving sustainable growth and profitability with our strategic partners.

We achieve this through:

– Uncompromising quality and innovation across our production.
– Long-term relationships grounded in trust and transparency.
– A people-first culture that values and empowers our team.”

our

purpose

We are unique in accompanying the world in its most special moments.

our

VISION

To take to every corner of the world the best Ecuadorian flowers, and be present in the most transcendent moments of our customers lives. To be a sought-after place to work, where we as a team are inspired to give our best every day. To create successful partnerships and build mutual loyalty. To be a responsible organization, which with its management, sustainability and growth contributes to a better world.

our

VALUES

They define who we are and how we work. They are the foundation of our culture and the driving force behind our commitment to excellence.

Respect – We embrace inclusivity, diversity, and value each individual’s contribution.

Loyalty – We build strong, lasting relationships through mutual commitment.

Responsibility – We act with integrity and own our decisions.

Quality – Our ultimate differentiator. We exceed expectations in every product and process.

Trust – We lead with honesty, reliability, and ethics.

Transparency – We believe in clear, open communication.

where

OUR FARM

blooms

At Star Roses, our Quality Assurance Department is the heart of our operation, ensuring that every flower we send to our customers arrives in perfect condition. This highly skilled team is present at every stage of our production cycle, from cultivation to final delivery.

OUR STORY

Rooted in Ecuador. Grown with Excellence.
Founded in 2007 by the Negrete Ramos family, Star Roses was born from a dream: to share Ecuador’s most exquisite roses with the world. Located in the heart of Cotopaxi, our farm thrives at high altitudes and cold climates natural advantages that allow us to grow roses with vibrant colors, grand, elegant buds, and long stems.
But what truly sets us apart goes far beyond nature. Behind every bloom is a team of skilled hands and passionate hearts people who care deeply about every detail, every stem, every shipment.
Quality runs through our DNA. It’s the common thread that unites our team from the field to the office, from leadership to every person who touches a rose.
Because true excellence doesn’t just grow from the ground up it’s nurtured through a shared mindset. It’s not just how we grow. It’s who we are. And that’s how Star Roses became a name the industry trusts and a brand known around the world for roses that are simply Nothing Like It.

SOCIAL

responsability

and sustainability

We work hand in hand with neighboring communities, promoting respect for the environment and the sustainable use of resources. We implement recycling and organic management practices, reducing the use of agrochemicals and ensuring a positive impact on the environment.

Our

GALLERY

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